New Corporate Design for the World Money Fair
The world’s largest coin fair, the World Money Fair, is now presenting itself with a new, modern look. The corporate design focuses on the new logo, which features a moving and rotating coin.
Dynamism and globality – this is symbolized by the moving and rotating coin in the new logo of the World Money Fair. ©WORLD MONEY FAIR.
“This logo is a simple and concise symbol for the World Money Fair and embodies the dynamism and globality of this event, which is of world importance for international collectors and the coin industry,” says Goetz-Ulf Jungmichel, the fair’s new managing director. The key visual of the trade fair is also formally derived from the logo and interprets the coin in a modern graphic way. “We also want to offer exhibitors and visitors to the World Money Fair ’24 more structure with the help of a modern design and, above all, offer new guests of the coin fair better orientation,” adds Jungmichel. The new appearance was developed by the Stuttgart advertising agency BRUCE B.
The next World Money Fair will take place from February 2nd to 4th, 2024 at the Hotel Estrel in Berlin.
